Digital platforms and their role in promoting independent artists has become an increasingly common topic in IELTS Writing Task 2 exams. Based on analysis of past exam questions, similar topics about technology’s influence on arts and culture have appeared multiple times, making this a highly relevant subject for IELTS candidates.
Example Question Analysis
Some people believe that digital platforms have made it easier for independent artists to reach audiences and earn income, while others argue these platforms mainly benefit large companies and established artists. Discuss both views and give your opinion.
This question requires candidates to:
- Examine both perspectives on digital platforms’ impact
- Provide relevant examples and evidence
- Present and justify their own viewpoint
- Structure a balanced argument
Band 9 Sample Essay
Similar to how should governments provide financial support to cultural institutions, digital platforms have transformed the artistic landscape. While these platforms offer unprecedented opportunities for independent artists, their impact is complex and multifaceted.
Digital platforms undeniably provide independent artists with powerful tools for success. Through platforms like YouTube, Instagram, and Spotify, artists can now showcase their work to global audiences without traditional gatekeepers. For instance, numerous musicians have launched successful careers by first building followings on YouTube, while visual artists have found markets for their work through Instagram. These platforms offer cost-effective marketing solutions and direct connections with audiences.
However, critics raise valid concerns about the platforms’ business models. Large technology companies often prioritize established artists and mainstream content in their algorithms, making it challenging for emerging artists to gain visibility. Additionally, the revenue sharing models typically favor the platforms themselves, with artists receiving minimal compensation for their work. For example, streaming services often pay fractions of cents per play, requiring millions of streams to generate sustainable income.
In my view, while digital platforms present certain challenges, their overall impact has been revolutionary for independent artists. The democratization of artistic distribution has created opportunities that were previously unimaginable. Although financial returns may be modest initially, these platforms provide valuable exposure and direct audience engagement. The key lies in artists developing comprehensive strategies that leverage multiple platforms while building independent revenue streams.
Independent artist utilizing multiple digital platforms for career growth
Band 7 Sample Essay
Digital platforms have changed how independent artists share their work. This essay will discuss different opinions about these changes and provide my perspective.
On the positive side, digital platforms give artists new ways to reach people. Many artists can now upload their music, paintings, or videos online without needing a big company’s help. These platforms make it easier to find fans and sell artwork directly. For example, many singers become famous through YouTube videos, while artists sell their work through Instagram.
However, there are some problems with these platforms. Big companies still control most of the system, and famous artists get more attention. Small artists often struggle to make enough money because platforms take large percentages of the earnings. Additionally, there is lots of competition, making it hard to stand out.
I believe digital platforms help independent artists more than they hurt them. While making money can be difficult, these platforms give artists chances they didn’t have before. Artists can now build their careers without depending on traditional media companies. They just need to learn how to use different platforms effectively.
Vocabulary Highlights
- gatekeepers (n) /ˈɡeɪtˌkiːpərz/ – people or organizations controlling access
- democratization (n) /dɪˌmɒkrətaɪˈzeɪʃən/ – making something accessible to everyone
- multifaceted (adj) /ˌmʌltɪˈfæsɪtɪd/ – having many different aspects
- algorithms (n) /ˈælɡərɪðəmz/ – sets of rules followed by computers
- revenue streams (n) /ˈrevənjuː striːmz/ – sources of income
- comprehensive (adj) /ˌkɒmprɪˈhensɪv/ – complete; including all aspects
- leverage (v) /ˈliːvərɪdʒ/ – use something to maximum advantage
Keep practicing by writing your own essay on this topic and sharing it in the comments. Consider exploring related topics like social media’s impact on traditional art forms or the future of digital art platforms.
