Mastering IELTS Writing Task 2: How to Promote Ethical Consumerism in a Globalized World – Sample Essays and Expert Analysis

In recent years, the topic of ethical consumerism in a globalized world has gained significant traction in IELTS Writing Task 2 examinations. This trend reflects the growing importance of sustainable and responsible consumer practices in our interconnected global economy. Based on my analysis of past IELTS exams and current global issues, I predict that this topic will continue to appear frequently in future tests. Let’s explore a relevant question that has appeared in recent IELTS exams and analyze how to approach it effectively.

Analyzing the Question

Some people believe that consumers should avoid buying products from companies that use unethical business practices. Others say that consumers cannot be held responsible for companies’ actions. Discuss both these views and give your own opinion.

This question directly addresses the role of consumers in promoting ethical business practices, which is closely related to our main topic of promoting ethical consumerism in a globalized world. Let’s break down the key elements:

1. Two contrasting viewpoints are presented:
   • Consumers should boycott unethical companies
   • Consumers are not responsible for company actions
2. The task requires discussing both views
3. You must also provide your own opinion

Now, let’s examine sample essays for different band scores, starting with a high-scoring response.

Sample Essay 1 (Band 8-9)

In today’s globalized economy, the ethical practices of companies have come under increased scrutiny, leading to debates about consumer responsibility. While some argue that consumers should actively avoid products from unethical businesses, others believe that the onus cannot be placed on consumers. This essay will examine both perspectives before presenting my own viewpoint.

Those who advocate for consumer boycotts of unethical companies argue that consumer choices have significant power to influence corporate behavior. By refusing to purchase from businesses engaged in practices such as exploitative labor or environmental degradation, consumers can exert economic pressure, compelling companies to reform their practices. This approach has seen success in various cases, such as the improvement of working conditions in some clothing factories following consumer-led campaigns. Furthermore, proponents argue that ethical consumerism aligns personal values with purchasing decisions, fostering a more conscientious society.

On the other hand, those who believe consumers cannot be held responsible for companies’ actions point out the complexities of global supply chains and the limitations of consumer knowledge. In many cases, it is challenging for consumers to fully understand the practices of every company they purchase from, especially when considering the multitude of suppliers and subcontractors involved in product creation. Additionally, critics argue that ethical alternatives may not always be available or affordable for all consumers, making boycotts an unrealistic expectation.

In my opinion, while consumers should not bear sole responsibility for corporate ethics, they play a crucial role in promoting ethical business practices. I believe that a balanced approach is necessary, where consumers make informed choices when possible, but the primary responsibility for ethical conduct lies with companies and regulatory bodies. Consumers can contribute by supporting ethical brands when feasible and advocating for stronger corporate responsibility laws. However, governments and international organizations must establish and enforce robust ethical standards to create a level playing field for businesses and ensure widespread compliance.

In conclusion, promoting ethical consumerism in a globalized world requires a multi-faceted approach. While consumer choices can influence corporate behavior, the complexities of global commerce necessitate a shared responsibility among consumers, businesses, and regulatory authorities to foster a more ethical and sustainable global marketplace.

(Word count: 345)

Ethical Consumerism Concept

Analysis of Band 8-9 Essay

This essay demonstrates several key features that contribute to its high band score:

1. Clear structure: The essay follows a logical structure with a clear introduction, body paragraphs discussing both views, the author’s opinion, and a conclusion.

2. Coherent arguments: Each paragraph presents a cohesive argument with supporting examples and explanations.

3. Advanced vocabulary: The essay uses sophisticated language appropriately, such as “exert economic pressure,” “exploitative labor,” and “conscientious society.”

4. Complex sentence structures: The writer employs a variety of sentence structures, including complex sentences with multiple clauses.

5. Clear position: The author’s opinion is clearly stated and well-supported with reasoning.

6. Relevant examples: The essay provides specific examples to illustrate points, such as the improvement of working conditions in clothing factories.

7. Balanced discussion: Both viewpoints are given equal consideration before the author presents their own opinion.

8. Conclusion: The essay ends with a well-rounded conclusion that summarizes the main points and reinforces the author’s position.

Sample Essay 2 (Band 6-7)

In the modern world, there is a debate about whether consumers should avoid buying products from companies that use unethical business practices. Some people think this is important, while others believe consumers are not responsible for what companies do. This essay will discuss both views and give my opinion.

On one side, people say that consumers should not buy from unethical companies. They think this will make companies change their bad practices. For example, if many people stop buying clothes from a company that uses child labor, the company might change to keep their customers. Also, when consumers buy from good companies, it shows they care about ethics and can make a difference.

However, other people argue that consumers cannot be blamed for what companies do. They say it’s hard for consumers to know everything about a company’s practices, especially with big global businesses. Sometimes, ethical products are more expensive or hard to find, so not everyone can buy them. These people think it’s the job of governments to make sure companies follow ethical rules.

In my opinion, I think both consumers and companies have a role to play in promoting ethical business. While it’s true that consumers can’t know everything, I believe we should try to make good choices when we can. At the same time, companies and governments should take the main responsibility for ensuring ethical practices. Consumers can help by learning more about the products they buy and supporting good companies when possible.

To conclude, promoting ethical consumerism is a shared responsibility. Consumers should try to make ethical choices, but companies and governments need to take the lead in creating a more ethical business world.

(Word count: 292)

Analysis of Band 6-7 Essay

This essay demonstrates several characteristics of a Band 6-7 response:

1. Addresses the task: The essay discusses both views and provides the author’s opinion as required.

2. Clear structure: There is a logical organization with an introduction, body paragraphs for each view, the author’s opinion, and a conclusion.

3. Relevant ideas: The essay presents relevant arguments for both perspectives and provides some examples.

4. Vocabulary: The essay uses some topic-specific vocabulary, though not as sophisticated as the Band 8-9 essay.

5. Grammar: There is a mix of simple and complex sentences, with generally accurate grammar.

6. Coherence: The essay flows logically, using some linking words to connect ideas.

7. Development: Ideas are developed, though not as fully as in the higher band essay.

8. Position: The author’s opinion is clear, though the reasoning could be more detailed.

Areas for improvement to reach a higher band score include:

• Using more sophisticated vocabulary and complex sentence structures
• Providing more specific examples and deeper analysis
• Developing ideas more fully in each paragraph
• Using a wider range of cohesive devices to link ideas more effectively

Key Vocabulary for Ethical Consumerism Essays

1. Ethical consumerism (noun) /ˈeθɪkəl kənˈsjuːmərɪzəm/: The practice of purchasing products and services that are produced in a way that minimizes social and/or environmental damage.

2. Corporate responsibility (noun) /ˈkɔːpərət rɪˌspɒnsəˈbɪləti/: The idea that businesses should balance profit-making activities with activities that benefit society.

3. Sustainable (adjective) /səˈsteɪnəbl/: Able to be maintained at a certain rate or level without depleting natural resources or causing ecological damage.

4. Boycott (verb, noun) /ˈbɔɪkɒt/: To refuse to buy or use a product or service as a form of protest.

5. Supply chain (noun) /səˈplaɪ tʃeɪn/: The network of organizations involved in the production and distribution of a product.

6. Fair trade (noun) /feə treɪd/: A movement that promotes better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries.

7. Greenwashing (noun) /ˈɡriːnwɒʃɪŋ/: The practice of making misleading claims about the environmental benefits of a product, service, or company policy.

8. Conscious consumption (noun) /ˈkɒnʃəs kənˈsʌmpʃən/: The practice of thinking critically about one’s purchasing decisions and their impact on society and the environment.

9. Transparency (noun) /trænsˈpærənsi/: The quality of being open and honest about business practices and policies.

10. Exploitation (noun) /ˌeksplɔɪˈteɪʃn/: The action of treating someone unfairly in order to benefit from their work.

Conclusion

Mastering the topic of ethical consumerism in a globalized world is crucial for success in IELTS Writing Task 2. By understanding the key issues, using appropriate vocabulary, and structuring your essay effectively, you can craft a compelling response to questions on this topic.

To further enhance your skills, consider practicing with these additional prompts:

1. Some argue that ethical consumerism is only possible for wealthy individuals. To what extent do you agree or disagree?

2. Discuss the advantages and disadvantages of government regulations to promote ethical business practices in a global economy.

3. Some people believe that education about ethical consumerism should be included in school curricula. Do you think this is a good idea? Why or why not?

Remember to apply the strategies and vocabulary discussed in this article when tackling these prompts. Feel free to share your practice essays in the comments section for feedback and discussion. Happy writing!