Product placement in media and entertainment has become an increasingly significant topic in IELTS Writing Task 2, particularly as it relates to Media influence on public opinion: too much?. This theme frequently appears in questions about advertising, consumer behavior, and modern marketing strategies, making it essential for IELTS candidates to be well-prepared.
Product placement influence on consumer behavior through media and entertainment
Analysis of Recent IELTS Question
Some people think that product placement (showing branded products in movies and TV shows) should be banned. Others believe it is just another form of advertising. Discuss both views and give your opinion.
Question Analysis
- Topic: Product placement in entertainment media
- Task: Discussion + Opinion
- Key areas to cover:
- Arguments for banning product placement
- Arguments supporting product placement
- Personal stance with justification
Band 8 Sample Essay
In recent years, the practice of incorporating branded products into entertainment media has sparked considerable debate. While some advocate for its prohibition, others view it as a legitimate marketing strategy. This essay will examine both perspectives before presenting my own viewpoint.
Those who support banning product placement argue that it represents a form of subtle manipulation that viewers cannot easily avoid. Unlike traditional commercials, which viewers can consciously identify and choose to ignore, product placement is seamlessly woven into the narrative, making it particularly effective at influencing consumer behavior subconsciously. Furthermore, this practice may compromise artistic integrity when filmmakers feel pressured to modify their creative vision to accommodate brand partnerships.
On the other hand, proponents contend that product placement is simply an evolution of conventional advertising, similar to how digital economy’s impact on retail has transformed shopping habits. They argue that it provides essential funding for entertainment production while making content more realistic, as real-world brands are naturally part of everyday life. Additionally, this form of advertising can be less disruptive than traditional commercial breaks, potentially enhancing the viewing experience.
In my opinion, while product placement should be regulated, an outright ban would be excessive. Instead, I believe the focus should be on transparency and moderation. Content creators should be required to disclose brand partnerships clearly, enabling viewers to make informed decisions about the media they consume. This approach strikes a balance between protecting consumer interests and maintaining a viable funding model for entertainment production.
Band 6.5 Sample Essay
Product placement in movies and TV shows is a topic that many people have different opinions about. Some people think it should not be allowed, while others think it’s okay as advertising. I will discuss both sides and give my opinion.
People who want to ban product placement think it’s not fair to viewers. They say that when people watch movies or TV shows, they don’t expect to see advertising, but companies put their products in the story to make people buy them. Also, young people might be influenced too much by seeing their favorite actors using certain products.
However, other people say product placement is just another way of advertising that helps make shows and movies. They think it’s better than having many commercial breaks during programs. Also, they say it makes shows more realistic because in real life, people use branded products every day.
I think product placement should be allowed but with some rules. Companies should tell viewers when they put their products in shows, and there should be limits on how much product placement is allowed. This way, both companies and viewers can benefit from it.
Vocabulary Analysis
- subtle (adj) /ˈsʌtl/ – not obvious or direct
- manipulation (n) /məˌnɪpjuˈleɪʃən/ – controlling or influencing cleverly
- integrity (n) /ɪnˈteɡrəti/ – honesty and strong moral principles
- proponents (n) /prəˈpəʊnənts/ – people who advocate for something
- viable (adj) /ˈvaɪəbl/ – capable of working successfully
- transparency (n) /trænsˈpærənsi/ – openness and clarity
- moderation (n) /ˌmɒdəˈreɪʃn/ – avoidance of excess or extremes
Key Differences Between Band Scores
Band 8 Essay Features:
- Sophisticated vocabulary and complex structures
- Clear organization with cohesive devices
- Well-developed arguments
- Nuanced position with specific examples
Band 6.5 Essay Features:
- Simpler vocabulary and sentence structures
- Basic organization
- Less detailed arguments
- More straightforward position
For further practice, consider writing about similar topics like The effects of digital innovation on traditional industries and their impact on consumer behavior. Share your practice essays in the comments section for feedback and improvement suggestions.
