In the IELTS Speaking test, candidates often encounter questions about their local community and everyday experiences. One such topic that has gained popularity in recent years is describing a local business you support. This topic allows examiners to assess your ability to discuss familiar subjects while showcasing your language skills and cultural awareness. Let’s explore how to approach this topic effectively to maximize your IELTS Speaking score.

Part 1: Introduction and Interview

In this section, the examiner may ask you some general questions about local businesses. Here are a few examples:

1. Do you often support local businesses?
2. What types of local businesses are popular in your area?
3. How important do you think it is to support local businesses?

Let’s look at a sample answer for the first question:

Examiner: Do you often support local businesses?

Candidate (Band 7-8 response): Yes, I make a conscious effort to support local businesses whenever possible. I believe it’s crucial for the community’s economic health. For instance, I frequently purchase produce from our local farmers’ market and regularly patronize small cafes in my neighborhood instead of large chain restaurants. It’s not just about the products or services; it’s also about fostering a sense of community and contributing to the local economy.

Supporting local businesses at a farmers market

Part 2: Long Turn (Cue Card)

Here’s a sample cue card related to describing a local business you support:

Describe a local business you support
You should say:

• What kind of business it is
• Where it is located
• How you found out about it
• And explain why you choose to support this business

Sample Answer (Band 6-7):

I’d like to talk about a small bookstore I frequently visit and support in my hometown. It’s an independent bookshop called “The Reading Nook,” located in the heart of our town center, just a stone’s throw away from the main square.

I first discovered this gem of a store about two years ago when I was strolling through town one weekend. Its quaint exterior and inviting window display caught my eye, and I couldn’t resist stepping inside to explore.

The main reason I choose to support this business is its unique atmosphere and personalized service. Unlike large chain bookstores, The Reading Nook has a cozy, intimate feel. The owner, Sarah, is incredibly knowledgeable about books and always offers great recommendations based on my preferences. Moreover, they often host local author events and book clubs, which I find really enriching.

Another aspect I appreciate is their commitment to promoting local writers. They have a dedicated section for books by authors from our region, which I think is a wonderful way to support our local literary scene.

Lastly, I believe that supporting small, independent businesses like The Reading Nook is crucial for maintaining the character and diversity of our town. It adds a personal touch to the shopping experience that you simply can’t get from online retailers or big box stores.

In conclusion, The Reading Nook has become more than just a place to buy books for me. It’s a community hub that enriches our local culture, and that’s why I’m proud to support it regularly.

Sample Answer (Band 8-9):

I’d like to elaborate on a local enterprise that I wholeheartedly support – an independent bookstore called “The Reading Nook.” This charming establishment is nestled in the heart of our town center, a mere stone’s throw from the bustling main square.

My serendipitous discovery of this literary gem occurred approximately two years ago during a leisurely weekend meander through town. The store’s quaint façade and meticulously curated window display instantly captivated my attention, compelling me to step inside and explore its treasures.

The primary impetus behind my unwavering support for this business lies in its unique ambiance and personalized service. In stark contrast to impersonal chain bookstores, The Reading Nook exudes a cozy, intimate atmosphere that immediately puts one at ease. The proprietor, Sarah, is an exceptionally erudite individual whose profound knowledge of literature never ceases to amaze me. Her uncanny ability to offer spot-on recommendations based on my literary preferences has significantly broadened my reading horizons.

Furthermore, I’m particularly impressed by their commitment to fostering a sense of community. The store regularly hosts engaging events such as local author readings and vibrant book club discussions, which I find intellectually stimulating and culturally enriching.

Another commendable aspect of The Reading Nook is their dedicated efforts to promote local literary talent. They maintain a well-curated section showcasing works by regional authors, which I believe plays a pivotal role in nurturing our local literary scene.

Lastly, I’m a firm believer in the importance of supporting small, independent businesses like The Reading Nook. Such establishments are instrumental in preserving the unique character and diversity of our town. They offer a level of personalization and community engagement that is simply unattainable from online retailers or large chain stores.

In conclusion, The Reading Nook has transcended its role as a mere point of purchase for books. It has evolved into a cultural cornerstone of our community, enriching our local literary landscape. This is why I take great pride in offering my consistent patronage and support to this remarkable local business.

Cozy interior of an independent bookstore

Follow-up Questions:

1. How has this business adapted to changes in the market or community needs?
2. What impact do you think this business has on the local economy?

Sample Answer (Band 8-9) for Question 1:

The Reading Nook has demonstrated remarkable adaptability in the face of changing market dynamics and evolving community needs. Recognizing the growing threat from e-commerce giants, they’ve strategically pivoted their business model to emphasize the experiential aspects of book buying that online retailers simply can’t replicate.

For instance, they’ve significantly expanded their events calendar, hosting frequent author signings, literary discussions, and even writing workshops. These events foster a sense of community and provide a compelling reason for people to visit the store in person. Additionally, they’ve introduced a loyalty program that offers personalized book recommendations and exclusive discounts, leveraging their intimate knowledge of regular customers’ reading preferences.

Furthermore, in response to the recent surge in demand for locally sourced products, The Reading Nook has forged partnerships with local artisans to sell bookish merchandise like handmade bookmarks, literary-themed artwork, and locally roasted coffee. This not only diversifies their revenue streams but also strengthens their position as a hub for local culture and creativity.

Lastly, they’ve embraced technology without compromising their core values. They’ve developed a user-friendly website and mobile app for online ordering and curbside pickup, catering to the convenience-focused customer while still encouraging them to engage with the physical store. These adaptations have allowed The Reading Nook to remain relevant and thrive in an increasingly digital world, all while staying true to their identity as a community-focused, independent bookstore.

Part 3: Two-way Discussion

In this section, the examiner will ask more abstract questions related to local businesses. Here are some potential questions:

1. What are the advantages and disadvantages of supporting local businesses over large corporations?
2. How do you think the rise of online shopping has affected local businesses?
3. In what ways can local governments encourage people to support local businesses?

Let’s look at a sample answer for the first question:

Examiner: What are the advantages and disadvantages of supporting local businesses over large corporations?

Candidate (Band 7-8 response):
There are several advantages to supporting local businesses over large corporations. Firstly, local businesses often provide more personalized service and have a better understanding of the community’s needs. They’re also more likely to reinvest their profits back into the local economy, which can lead to job creation and improved infrastructure. Additionally, supporting local businesses helps maintain the unique character of a community, preventing towns from becoming homogenized with the same chain stores everywhere.

However, there are also some disadvantages. Local businesses may not be able to offer the same low prices or wide selection of products as large corporations due to economies of scale. They might also have more limited operating hours and less sophisticated online presence, which can be inconvenient for some consumers.

Candidate (Band 8-9 response):
The debate between supporting local businesses versus large corporations is multifaceted and warrants careful consideration. On the pro-local side, one of the most compelling arguments is the economic multiplier effect. When we patronize local businesses, a significantly larger portion of our money recirculates within the local economy, fostering job creation and community development. Local enterprises are often more attuned to the nuances of their community’s needs and can provide more personalized, bespoke services.

Moreover, local businesses contribute to the unique fabric of a community, preserving its distinct character and cultural identity. They often champion local causes and are more likely to source products locally, reducing transportation costs and environmental impact.

However, it would be remiss to overlook the advantages that large corporations bring to the table. Their economies of scale often translate into lower prices and greater product variety for consumers. They typically offer more robust online platforms and longer operating hours, catering to our increasingly convenience-driven society. Large corporations also often have the resources to implement cutting-edge technologies and standardized quality control measures.

That said, the homogenization of town centers and the potential for monopolistic practices are valid concerns when large corporations dominate the market. There’s also the risk of economic vulnerability if a major employer suddenly closes or relocates.

In conclusion, while both local businesses and large corporations have their merits, I believe a balanced approach is ideal. Supporting local businesses helps maintain community character and economic resilience, while the presence of some larger corporations can provide necessary services and economic opportunities. The key lies in fostering an environment where both can coexist and complement each other.

Comparison of local businesses and large corporations

Key Vocabulary and Phrases for High Scores

1. To patronize (verb) /ˈpætrənaɪz/ – to regularly buy goods or use services from a particular shop or company
   Example: “I prefer to patronize local cafes rather than large chain coffee shops.”

2. Economic multiplier effect (noun phrase) /ˌiːkəˈnɒmɪk ˈmʌltɪplaɪə(r) ɪˈfekt/ – the increase in final income arising from any new injection of spending
   Example: “Supporting local businesses creates an economic multiplier effect in the community.”

3. To reinvest (verb) /ˌriːɪnˈvest/ – to put money back into a business or economy
   Example: “Local business owners often reinvest their profits into the community.”

4. Bespoke (adjective) /bɪˈspəʊk/ – custom-made, made to order
   Example: “The local tailor offers bespoke suits that are far superior to off-the-rack options.”

5. To champion (verb) /ˈtʃæmpiən/ – to support or advocate for a cause
   Example: “Many local businesses champion environmental initiatives in our town.”

6. Homogenization (noun) /həˌmɒdʒənaɪˈzeɪʃn/ – the process of making things uniform or similar
   Example: “The spread of chain stores has led to the homogenization of many town centers.”

Describe a time when you took on more responsibility than expected can be a great way to showcase your initiative and leadership skills, much like supporting a local business demonstrates your commitment to community development.

Examiner’s Advice

To achieve a high score in the IELTS Speaking test when discussing local businesses:

1. Use a wide range of vocabulary, including less common words and phrases related to business and economics.
2. Provide specific examples from your personal experience to support your points.
3. Discuss both advantages and disadvantages to demonstrate critical thinking.
4. Use a variety of grammatical structures, including complex sentences.
5. Speak fluently and coherently, organizing your ideas logically.
6. Show awareness of wider issues related to local businesses, such as economic impact and community development.

Remember, practice is key to improving your speaking skills. Try to incorporate these vocabulary items and structures into your everyday conversations to make them feel more natural during the test.

Describe a time when you had to make a tough financial decision could be relevant when discussing the challenges of supporting local businesses, especially if they have higher prices than large corporations.

By following these guidelines and practicing regularly, you’ll be well-prepared to discuss local businesses and other topics in your IELTS Speaking test. Good luck with your preparation!