Similar to describe a difficult task you completed, discussing successful small businesses requires careful preparation and strategic responses to achieve a high band score.
Part 1: Introduction Questions
Common questions examiners ask:
- Do you know any small businesses in your area?
- What makes a small business successful?
- Would you like to start your own business?
Sample answer (Band 8-9):
“There are numerous thriving small businesses in my neighborhood, particularly family-run restaurants and boutique shops. I believe the key to their success lies in their exceptional customer service and ability to adapt to changing market demands.”
Small business owner providing excellent customer service to clients
Part 2: Cue Card
Describe a small business you know that is successful
You should say:
- What the business is
- Who runs it
- How you know about it
- Why you think it’s successful
Sample Answer (Band 6-7):
“I want to talk about a coffee shop in my neighborhood. It’s run by a young couple who started it three years ago. I discovered it through social media and now I’m a regular customer. They’re successful because they serve good coffee and have friendly staff.”
Sample Answer (Band 8-9):
“I’d like to share my observations about an innovative artisanal bakery that has revolutionized the local food scene. The establishment, ‘The Golden Crumb’, is masterfully managed by Sarah Chen, a former corporate executive who pursued her passion for baking. I initially stumbled upon this gem through describe a person who is very hardworking, as Sarah’s dedication to her craft is truly remarkable.
What sets this business apart is their ingenious combination of traditional baking techniques with contemporary flavors. They’ve carved out a unique niche by offering gluten-free alternatives and innovative fusion pastries that cater to modern dietary preferences while maintaining exceptional quality.”
Part 3: Discussion Questions
Q: What challenges do small businesses face nowadays?
Band 6-7 Response:
“Small businesses face many challenges like competition from big companies and finding good employees. They also need to deal with high costs and marketing problems.”
Band 8-9 Response:
“Contemporary small businesses encounter multifaceted challenges, primarily stemming from the digital transformation of commerce. They must navigate the complexities of describe a recent challenge you overcame while maintaining their competitive edge. The paramount challenge lies in striking a balance between maintaining personal customer relationships and leveraging technological advancements.”
Key Vocabulary and Phrases
- Entrepreneurial venture /ˌɒntrəprəˈnɜːriəl ˈventʃə/ – a business undertaking
- Market penetration /ˈmɑːkɪt ˌpenɪˈtreɪʃn/ – the extent to which a product or service is recognized
- Customer retention /ˈkʌstəmə rɪˈtenʃn/ – the ability to keep customers
- Sustainable growth /səˈsteɪnəbl grəʊθ/ – steady, manageable expansion
As demonstrated in describe an experience that taught you something valuable, using these advanced vocabulary items effectively can significantly enhance your speaking performance.
