The topic of describing a successful small business is a common one in IELTS Speaking tests. It allows examiners to assess your ability to discuss business concepts, entrepreneurship, and personal experiences. This topic has appeared frequently in past exams and is likely to remain relevant in future tests. Let’s explore how to effectively answer questions related to this theme across all parts of the IELTS Speaking test.
Part 1: Introduction and Interview
In Part 1, you may encounter questions about small businesses or entrepreneurship. Here’s an example question with a suggested answer:
Q: Do you know anyone who runs a small business?
A: Yes, I do. My cousin Sarah runs a small bakery in our hometown. She started it about three years ago, and it’s been thriving ever since. Her unique recipes and personalized service have made it quite popular among locals and tourists alike.
Describe a time when you achieved something despite difficulties can be related to starting a small business, as many entrepreneurs face challenges in their journey to success.
Part 2: Long Turn
Cue Card
Describe A Successful Small Business You Know About
You should say:
- What the business is
- Who runs it
- How you know about this business
- And explain why you think it is successful
Sample Answer (Band 8-9)
I’d like to talk about a thriving small business in my neighborhood – a cozy bookstore café called “The Reading Nook.” It’s run by a young entrepreneur named Emma, who I’ve known since college.
Emma launched this venture about two years ago, combining her passion for literature and coffee. The Reading Nook is uniquely positioned as it offers not just a wide selection of books but also a comfortable space for readers to enjoy their purchases with a cup of artisanal coffee.
I learned about this business when it first opened, as Emma invited many of her friends and former classmates to the grand opening. Since then, I’ve been a regular patron, witnessing its growth firsthand.
The Reading Nook’s success, in my opinion, stems from several factors. Firstly, Emma’s innovative concept of merging a bookstore with a café caters to the local community’s desire for a cultural hub. Secondly, her astute business acumen is evident in how she curates her book collection and coffee menu to suit local tastes. Lastly, Emma’s commitment to customer service and creating a welcoming atmosphere has fostered a loyal customer base.
The business has not only survived but thrived during challenging times, adapting quickly to changing circumstances by offering online ordering and hosting virtual book clubs. This flexibility and resilience have been key to its ongoing success.
In conclusion, The Reading Nook exemplifies how a well-executed concept, coupled with passion and adaptability, can lead to a successful small business venture.
Successful small business: bookstore cafe
Follow-up Questions
Q: How has the business adapted to challenges in the market?
A (Band 8-9): Emma has demonstrated remarkable adaptability in the face of market challenges. When foot traffic decreased due to external factors, she swiftly implemented an online ordering system for both books and coffee. She also initiated virtual book clubs and author talks, which not only retained existing customers but also attracted new ones from beyond the local area. These innovative solutions showcased her ability to pivot and find new revenue streams in challenging times.
Q: What personal qualities do you think contribute to running a successful small business?
A (Band 6-7): I think some important qualities for running a successful small business include being hardworking, creative, and good with people. Business owners need to be able to come up with new ideas and solve problems. They also need to be able to talk to customers and understand what they want. Being organized and managing money well are also important skills for small business owners.
Part 3: Two-way Discussion
Q: What are some challenges that small businesses face in your country?
A (Band 8-9): Small businesses in my country face a myriad of challenges. Firstly, there’s the issue of fierce competition, not just from other small businesses but also from large corporations with significant resources. This competition often leads to price wars that can be detrimental to smaller entities with limited financial buffers.
Secondly, access to capital remains a significant hurdle. Many banks are hesitant to lend to small businesses, perceiving them as high-risk investments. This financial constraint can stifle growth and innovation, limiting a business’s ability to expand or modernize.
Lastly, navigating complex regulations and bureaucracy can be overwhelming for small business owners. The time and resources required to ensure compliance with various laws and regulations can be a substantial burden, diverting attention from core business activities.
Despite these challenges, many small businesses demonstrate remarkable resilience, finding creative solutions and leveraging their agility to carve out niches in the market.
Q: Do you think the government should provide more support for small businesses? Why or why not?
A (Band 6-7): Yes, I think the government should provide more support for small businesses. Small businesses are important for the economy because they create jobs and bring new ideas. The government could help by giving tax breaks or loans to small businesses. This would make it easier for them to start and grow. Also, the government could offer training programs to help business owners learn important skills. This support could help more small businesses succeed and contribute to the economy.
Describe a restaurant you like to visit can be an excellent example of a successful small business, as many popular local eateries start as small enterprises.
Key Vocabulary and Phrases
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Thriving /θraɪvɪŋ/ (adjective): Prosperous and growing; flourishing.
Example: “The local bakery is thriving due to its excellent products and customer service.” -
Launch /lɔːntʃ/ (verb): Start or set in motion.
Example: “She launched her online business last year and it’s already showing promising results.” -
Innovative /ˈɪnəvətɪv/ (adjective): Featuring new methods; advanced and original.
Example: “The company’s innovative approach to marketing set it apart from competitors.” -
Adaptability /əˌdæptəˈbɪləti/ (noun): The quality of being able to adjust to new conditions.
Example: “The business owner’s adaptability helped the company survive during economic downturns.” -
Resilience /rɪˈzɪliəns/ (noun): The capacity to recover quickly from difficulties; toughness.
Example: “Small businesses often demonstrate remarkable resilience in the face of challenges.”
Small business owner planning strategy
Examiner’s Advice
To excel in the IELTS Speaking test, particularly when discussing topics like successful small businesses:
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Expand your vocabulary: Incorporate business-related terms and idiomatic expressions naturally in your responses.
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Practice storytelling: Develop the ability to narrate coherently about businesses you know, focusing on key details and reasons for success.
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Stay informed: Keep up with current trends in small businesses and entrepreneurship to provide relevant examples and insights.
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Develop critical thinking: Practice analyzing business success factors to provide thoughtful responses in Part 3 discussions.
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Work on fluency: Regular speaking practice will help you articulate your thoughts more smoothly and confidently.
Remember, the key to a high score is not just what you say, but how you say it. Aim for clarity, coherence, and confidence in your delivery.
Describe an achievement you are proud of could be linked to starting or running a successful small business, providing another angle to discuss this topic in your IELTS Speaking test.
