In recent IELTS Speaking tests, questions about memorable advertisements have become increasingly common. This topic allows candidates to demonstrate their ability to describe visual content, express personal opinions, and discuss marketing impacts. Similar to how candidates approach describe an advertisement that you remember, proper preparation is essential for achieving a high band score.
Part 1: Introduction and Interview Questions
Common questions in this section include:
- Do you pay attention to advertisements?
- What types of advertisements do you usually see in your daily life?
- How do advertisements influence your purchasing decisions?
Sample answer (Band 8-9):
“I tend to be quite selective about the advertisements I pay attention to. While I’m constantly bombarded with ads on social media and television, I particularly gravitate towards those that are creatively executed or relate to products I’m interested in.”
Part 2: Cue Card
Describe an advertisement that made an impression on you
You should say:
- What the advertisement was about
- Where you saw it
- What made it impressive
- And explain why you still remember it
Sample Answer (Band 8-9):
“I’d like to share my experience with a particularly compelling Nike advertisement that I encountered last year. This advertisement was fundamentally different from describe a product you regretted buying as it focused on inspiration rather than just product features.
The advertisement masterfully portrayed a diverse group of athletes overcoming various challenges. What truly set it apart was its emotional depth – it wasn’t merely about selling shoes, but rather conveying a powerful message about human potential and perseverance.
I first saw it during the Olympics broadcast, and what made it especially memorable was its seamless integration of stunning visuals with an emotionally resonant narrative. The tagline ‘Just Do It’ was brilliantly reinvented to reflect contemporary social issues.
This advertisement has stayed with me because it transcended typical commercial messaging. It sparked conversations about inclusion and determination, making it describe an advertisement that you found memorable for its social impact rather than its product promotion.”
Sample Answer (Band 6-7):
“I want to talk about a Nike advertisement I saw last year. It showed different athletes training and competing. The ad was on TV during the Olympics. I liked it because it had good music and showed people working hard to achieve their goals. The message was about not giving up, which I found inspiring. I remember it because it was different from normal ads that just try to sell things.”
Part 3: Discussion Questions
Q: How have advertisements changed in recent years?
Band 8-9 Response:
“Advertisements have undergone a dramatic transformation, becoming increasingly personalized and data-driven. Social media algorithms now meticulously analyze user behavior to deliver highly targeted content, similar to how describe a product you bought that did not meet your expectations might influence future advertising strategies.”
Key Vocabulary and Phrases
- Compelling narrative (adj + n): A story that captures and holds attention
- Seamless integration (adj + n): Perfect combination of elements
- Emotionally resonant (adv + adj): Creating strong emotional connection
- Transcend conventional advertising (v + adj + n): Go beyond normal advertising approaches
- Meticulously crafted (adv + adj): Carefully and precisely created
Remember to practice these phrases in context and focus on natural delivery rather than memorization. This will help you achieve a higher band score in your IELTS Speaking test.