The topic of sustainability in corporate strategies has become increasingly prevalent in IELTS Writing Task 2 questions. Given its relevance to modern business practices and environmental concerns, it’s crucial for IELTS candidates to be well-prepared to tackle this subject. In this article, we’ll explore a sample question, provide model essays for different band scores, and offer valuable insights to help you excel in your IELTS writing task.
Analyzing the Topic and Its Relevance
The importance of sustainability in corporate strategies is a timely and significant issue that aligns with global trends towards environmental responsibility and sustainable business practices. This topic has appeared in various forms in past IELTS exams and is likely to continue being a popular choice for future tests. Its relevance spans across multiple sectors, making it a versatile subject for IELTS Writing Task 2.
Let’s examine a sample question that reflects this theme:
Some people believe that companies should focus solely on profit, while others argue that they have a responsibility to consider their environmental impact. Discuss both views and give your opinion.
Breaking Down the Question
This question requires candidates to:
- Discuss the view that companies should prioritize profit above all else
- Explore the perspective that companies have an environmental responsibility
- Provide a personal opinion on the matter
It’s essential to address all parts of the question to achieve a high band score. Let’s look at two sample essays that tackle this prompt, one aiming for a Band 8-9 and another for a Band 6-7.
Corporate Sustainability Strategy
Sample Essay for Band 8-9
In today’s globalized economy, the debate over corporate priorities has intensified, with some advocating for a sole focus on profitability, while others emphasize the crucial role of environmental responsibility. Both perspectives have merit, but I firmly believe that a balanced approach integrating profit and sustainability is not only ethical but also strategically advantageous for businesses in the long term.
Those who argue for a profit-centric approach often cite the primary purpose of businesses: to generate returns for shareholders. They contend that companies’ financial success drives economic growth, job creation, and innovation. Moreover, they may argue that profitability enables companies to invest in more efficient technologies, which can indirectly benefit the environment. This viewpoint aligns with traditional economic models that prioritize financial metrics above all else.
On the other hand, proponents of corporate environmental responsibility highlight the urgent need for sustainable practices in the face of climate change and resource depletion. They argue that businesses have a moral obligation to mitigate their environmental impact, given their significant role in global emissions and resource consumption. This perspective emphasizes the long-term benefits of sustainable practices, including enhanced brand reputation, customer loyalty, and resilience against future environmental regulations.
In my opinion, the most effective corporate strategies are those that successfully balance profitability with environmental stewardship. Sustainability initiatives, when integrated thoughtfully into business models, can drive innovation, reduce operational costs, and open new market opportunities. Companies like Tesla and Patagonia have demonstrated that environmentally conscious business practices can lead to significant financial success and market leadership.
Furthermore, as consumers become increasingly environmentally aware, companies that prioritize sustainability gain a competitive edge. This shift in consumer preferences, coupled with stricter environmental regulations, makes sustainability not just an ethical choice but a crucial factor for long-term business viability.
In conclusion, while the profit motive remains fundamental to business operations, integrating environmental considerations into corporate strategies is imperative in today’s world. Companies that successfully balance these priorities are likely to thrive, benefiting both their bottom line and the planet. The future of business lies not in choosing between profit and sustainability, but in finding innovative ways to achieve both simultaneously.
(Word count: 329)
Sample Essay for Band 6-7
The question of whether companies should focus only on making money or also think about the environment is a big topic these days. Some people think profit is the most important thing, while others say companies need to care about their impact on the environment. I think both ideas are important, but companies should try to do both.
People who say companies should only care about profit have some good points. Businesses need to make money to stay open and keep people employed. When companies make more money, they can sometimes invest in better technology that might be good for the environment. Also, if a company doesn’t make enough money, it might go out of business, which is bad for everyone who works there.
On the other hand, those who think companies should care about the environment also have strong arguments. The Earth is facing big problems like climate change, and businesses play a big part in causing these issues. If companies don’t start being more careful about how they affect the environment, we might face serious problems in the future. Also, many customers today prefer to buy from companies that care about the environment.
I believe that companies should try to make money while also being good to the environment. There are many examples of companies that do both successfully. For instance, some companies make products from recycled materials, which is good for the environment and can also be profitable. When companies care about the environment, they often find new ways to save money and attract more customers.
In conclusion, while making profit is important for businesses, they should also consider their impact on the environment. The best companies find ways to be successful financially while also being responsible about environmental issues. This approach is good for the company, its customers, and the planet.
(Word count: 292)
Key Writing Tips for This Topic
When addressing the importance of sustainability in corporate strategies, keep these points in mind:
- Balanced argumentation: Ensure you discuss both perspectives fairly before presenting your opinion.
- Specific examples: Use real-world examples of companies that have successfully implemented sustainable practices.
- Vocabulary precision: Employ a range of vocabulary related to business and environment. For higher band scores, use more sophisticated terms and phrases.
- Coherent structure: Organize your essay logically, using clear paragraphs and appropriate linking words.
- Grammatical range: Demonstrate a variety of complex structures, especially for Band 8-9 essays.
Essential Vocabulary for Corporate Sustainability Essays
- Sustainability (noun) /səˌsteɪnəˈbɪləti/ – the ability to maintain or support a process continuously over time
- Corporate social responsibility (CSR) (noun) /ˌkɔːrpərət ˌsoʊʃəl rɪˌspɒnsəˈbɪləti/ – a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders
- Eco-friendly (adjective) /ˌiːkoʊ ˈfrendli/ – not harmful to the environment
- Carbon footprint (noun) /ˈkɑːrbən ˈfʊtprɪnt/ – the amount of carbon dioxide released into the atmosphere as a result of the activities of a particular individual, organization, or community
- Greenwashing (noun) /ˈɡriːnwɒʃɪŋ/ – the practice of making misleading claims about the environmental benefits of a product, service, or company policy
- Renewable energy (noun) /rɪˈnjuːəbəl ˈenərdʒi/ – energy from a source that is not depleted when used, such as wind or solar power
- Circular economy (noun) /ˈsɜːrkjələr iˈkɒnəmi/ – an economic system aimed at eliminating waste and the continual use of resources
- Triple bottom line (noun) /ˈtrɪpəl ˈbɒtəm laɪn/ – a business concept that focuses on social, environmental, and financial success rather than just financial profit
Conclusion
The importance of sustainability in corporate strategies is a crucial topic in today’s business world and a recurring theme in IELTS Writing Task 2. By understanding the key arguments, using appropriate vocabulary, and structuring your essay effectively, you can excel in answering questions on this subject. Remember to practice writing essays on related topics, such as:
- The role of government in promoting corporate sustainability
- The impact of consumer choices on business sustainability practices
- The balance between economic growth and environmental protection
We encourage you to practice writing an essay on the sample question provided and share it in the comments section below. This active practice is an excellent way to improve your writing skills and prepare for the IELTS exam. For more insights on related topics, check out our articles on the importance of environmental sustainability in business and how to promote environmental sustainability in business.