The topic of ethical advertising in marketing has become increasingly prevalent in IELTS Writing Task 2 examinations. Based on analysis of past papers and current trends, questions about advertising ethics appear approximately once every 4-5 tests, making it a crucial topic for IELTS candidates to master. Let’s examine a recent example that highlights the ethical considerations in modern marketing practices.
The impact of influencers on modern marketing has raised important questions about advertising ethics and regulation.
Task Analysis
Some people believe that companies should be allowed to advertise their products however they want. Others think there should be strict regulations on advertising methods. Discuss both views and give your opinion.
This question requires candidates to:
- Explore arguments for advertising freedom
- Examine the case for advertising regulations
- Present and justify their own perspective
Ethical advertising debate in modern marketing practices
Sample Essay 1 (Band 8.0)
The debate over whether businesses should have complete freedom in advertising or face strict controls is increasingly relevant in today’s digital age. While both perspectives have merit, I believe that balanced regulation is essential for protecting consumer interests while maintaining business innovation.
Those advocating for unrestricted advertising argue that it promotes market competition and innovation. When companies have complete freedom to promote their products, they can develop creative marketing strategies that effectively reach their target audience. This entrepreneurial freedom is fundamental to should governments impose stricter controls on digital marketing, as it drives economic growth and technological advancement in advertising methods.
However, proponents of strict regulation present compelling counterarguments. Without proper oversight, companies might engage in deceptive practices or manipulative tactics, particularly concerning vulnerable groups like children. This concern is especially relevant in Advertising to children: regulations and ethics, where young minds may be easily influenced. Furthermore, unregulated advertising could lead to the spread of misleading information about products, potentially harming consumer health and well-being.
In my view, the optimal approach lies in implementing balanced regulations that protect consumers while preserving business creativity. This could include mandatory disclosure of paid promotions, restrictions on false claims, and special protections for vulnerable demographics. Such measures would ensure ethical advertising practices without stifling innovation in marketing strategies.
To conclude, while advertising freedom drives market competition, reasonable regulations are crucial for maintaining ethical standards and protecting public interests. The key lies in striking the right balance between these competing needs.
Sample Essay 2 (Band 6.5)
The question of whether companies should have total freedom in advertising or face strict rules is very important today. I will discuss both sides and give my opinion.
Some people think companies should be free to advertise how they want. They say this helps businesses grow and compete better. When companies can advertise freely, they can tell more people about their products and make more sales. This is good for the economy and creates jobs.
On the other hand, many people believe we need strict rules about advertising. Without rules, companies might lie about their products or trick people into buying things they don’t need. This is especially bad when should there be stricter regulations on cosmetic surgery advertising targets young people who might be easily influenced.
In my opinion, we need some rules but not too many. Companies should be allowed to be creative in their advertising, but they must be honest. The government should check that ads are truthful and not harmful to people.
To conclude, while business freedom is important, some control over advertising is necessary to protect consumers. The best solution is to have clear but fair rules that everyone follows.
Key Vocabulary
- ethical (adj) /ˈeθɪkəl/ – following accepted moral standards
- deceptive (adj) /dɪˈseptɪv/ – misleading; likely to deceive
- regulatory oversight (n) /ˌreɡjʊˈleɪtəri ˈəʊvəsaɪt/ – supervision by official bodies
- manipulative (adj) /məˈnɪpjʊlətɪv/ – controlling or influencing others cleverly
- disclosure (n) /dɪsˈkləʊʒə/ – the act of making information known
- vulnerable (adj) /ˈvʌlnərəbəl/ – easily harmed or influenced
- compliance (n) /kəmˈplaɪəns/ – following rules or standards
- innovation (n) /ˌɪnəˈveɪʃən/ – new ideas or methods
Essential vocabulary for ethical marketing discussions
For practice, try writing your own essay on this topic and share it in the comments. Consider exploring related topics like digital marketing regulations or social media advertising ethics.
