The topic of advertising targeting young audiences is increasingly relevant in IELTS Writing Task 2 examinations. Based on recent test reports and analysis from various IELTS preparation centers, this topic has appeared multiple times in different forms over the past few years, particularly in countries like how digital marketing affects consumer spending.
Analysis of Common Question Types
The most frequently appearing question format on this topic is:
Some people think that advertisements targeting children should be banned, while others believe they are necessary in modern society. Discuss both views and give your own opinion.
This question type requires candidates to examine multiple perspectives while forming their own stance on the issue of should advertising targeted at children be banned?
Sample Essay 1 (Band 8.5)
The debate over whether advertising directed at young audiences should be prohibited has generated considerable discussion. While some advocate for complete restriction, others maintain that such advertising serves a vital role in today’s world. This essay will examine both perspectives before presenting my own viewpoint.
Those supporting advertising restrictions argue that young minds are particularly vulnerable to manipulation. Children often lack the critical thinking skills to differentiate between marketing tactics and reality, potentially leading to unrealistic expectations and materialistic attitudes. Moreover, exposure to constant advertising can create unnecessary pressure on parents to purchase advertised products, causing family conflicts and financial strain.
However, proponents of youth-targeted advertising contend that it serves educational and informative purposes. They argue that Problems of adverts targeting children and solutions can be addressed through proper regulation rather than outright prohibition. Advertisements can teach children about new products, technologies, and services that may benefit their development. Additionally, advertising revenue often supports children’s programming and educational content.
In my opinion, while complete prohibition might be excessive, strict regulation of youth-targeted advertising is essential. Should governments regulate digital advertising to children through comprehensive guidelines that protect young consumers while allowing beneficial marketing communications. This could include restrictions on advertising during children’s programming hours, clear labeling of sponsored content, and limitations on marketing techniques that exploit children’s inexperience.
In conclusion, while youth-targeted advertising presents both risks and benefits, the solution lies in balanced regulation rather than complete prohibition. This approach would protect children while preserving the positive aspects of advertising in modern society.
Sample Essay 2 (Band 6.5)
These days, many people discuss if advertisements for children should be stopped or not. I will write about both sides of this topic and give my opinion.
Some people think children’s advertisements are bad. First, children are too young to understand advertising tricks. They believe everything they see and want to buy many things. Second, this makes parents spend too much money on things their children don’t need. For example, when children see toy advertisements, they always want to buy new toys.
But other people say advertisements for children are important now. They think should advertising aimed at children be banned is not a good idea because advertisements help children learn about new things. Also, many children’s TV shows need money from advertisements to continue making programs.
I think advertisements for children should be allowed but with strict rules. Companies should not make advertisements that trick children. They should also not show advertisements during children’s TV shows. This way, children can still learn about new products but won’t be influenced too much.
To conclude, I believe we need both advertisements and good rules to protect children. This is better than stopping all advertisements for young people.
Analysis of Band Scores
Band 8.5 Essay Analysis
- Sophisticated vocabulary: “manipulation,” “materialistic attitudes,” “comprehensive guidelines”
- Complex sentence structures
- Clear organization with well-developed arguments
- Effective use of linking devices
- Balanced discussion with clear position
Band 6.5 Essay Analysis
- Simple but clear vocabulary
- Basic sentence structures
- Some errors but message remains clear
- Basic organization
- Limited range of linking devices
Key Vocabulary to Remember
- vulnerable (adj) /ˈvʌl.nər.ə.bəl/ – easily hurt or harmed
- manipulation (n) /məˌnɪp.jəˈleɪ.ʃən/ – controlling something or someone
- materialistic (adj) /məˌtɪr.i.əˈlɪs.tɪk/ – too concerned with money and possessions
- prohibition (n) /ˌproʊ.həˈbɪʃ.ən/ – the act of stopping something by law
- comprehensive (adj) /ˌkɑːm.prəˈhen.sɪv/ – complete and thorough
For practice, try writing your own essay on this topic and share it in the comments section for feedback. Similar topics might include advertising regulations for social media or the impact of digital advertising on youth behavior.