The question of whether advertising targeting children should be prohibited is a frequent topic in IELTS Writing Task 2. This subject has appeared multiple times in past exams and is likely to resurface in future tests due to its relevance in today’s society. Let’s examine a specific question related to this theme and provide sample essays for different band scores.
Children watching TV advertisement
Analyzing the Question
Some people think that advertisements targeting children should be banned. To what extent do you agree or disagree with this view?
This question asks for your opinion on banning advertisements aimed at children. It’s an agree/disagree essay, where you need to clearly state your position and provide supporting arguments. The key aspects to address are:
- Your stance on banning child-targeted advertisements
- Reasons for your position
- Potential counterarguments
- Examples to support your views
Sample Essay for Band 8-9
Here’s a high-scoring sample essay that demonstrates the qualities expected for a Band 8-9 response:
In today’s consumer-driven society, the debate over banning advertisements targeting children has gained significant traction. While I acknowledge the concerns of those who support such a ban, I ultimately disagree with this view. I believe that a more nuanced approach, focusing on regulation and education, would be more effective in addressing the issue.
Firstly, it is crucial to recognize that advertising plays a vital role in our market-based economy. It informs consumers about new products and services, fostering competition and innovation. Completely banning advertisements aimed at children could have unintended consequences, such as stifling the development of child-oriented products or limiting parents’ access to information about these products. Instead of an outright ban, stricter regulations on the content and frequency of child-targeted advertisements could be implemented to ensure they are ethical and age-appropriate.
Moreover, exposure to advertising can serve as an educational opportunity for children. By learning to critically analyze advertisements from a young age, children can develop important media literacy skills that will serve them well throughout their lives. Parents and educators can use advertisements as teaching tools to help children understand persuasive techniques, identify biased information, and make informed decisions as consumers. This approach empowers children rather than sheltering them from the realities of the commercial world they will inevitably encounter.
However, it is important to acknowledge the potential negative impacts of excessive or manipulative advertising on children. Young minds are particularly susceptible to marketing messages, which can lead to materialistic attitudes, poor self-esteem, and unhealthy eating habits. To address these concerns, I propose a two-pronged approach: first, implementing stricter guidelines for advertisers, such as prohibiting the use of cartoon characters to promote unhealthy foods; and second, incorporating media literacy education into school curricula to equip children with the tools to critically evaluate advertising messages.
In conclusion, while the intention behind banning child-targeted advertisements is understandable, I believe it is an overly simplistic solution to a complex issue. A more balanced approach that combines regulation, education, and parental guidance would be more effective in protecting children while also preparing them for the realities of the modern world. By fostering critical thinking skills and implementing responsible advertising practices, we can create a healthier relationship between children and the media they consume.
(Word count: 374)
Sample Essay for Band 6-7
Here’s a sample essay that demonstrates the qualities expected for a Band 6-7 response:
In recent years, there has been a growing debate about whether advertisements aimed at children should be banned. While some people argue that this is necessary to protect children, I partially agree with this view. I believe that some restrictions are needed, but a complete ban might not be the best solution.
One reason why I think some restrictions are necessary is that children are easily influenced by advertisements. They may not understand that the purpose of ads is to sell products, and they might believe everything they see. This can lead to children pestering their parents to buy things they don’t need or that might not be good for them. For example, many ads for unhealthy foods use cartoon characters or bright colors to attract children’s attention, which can contribute to poor eating habits.
However, I don’t think a complete ban on child-targeted ads is the answer. Advertisements can also have some positive effects. They can inform children and parents about new products that might be useful or educational. Also, learning to understand and analyze ads can be an important skill for children to develop. It can help them become more critical thinkers and smarter consumers in the future.
Instead of a total ban, I believe stricter regulations on advertising to children would be more effective. For instance, there could be limits on the types of products that can be advertised to children, such as banning ads for junk food or violent video games. There could also be rules about the content of ads, making sure they are honest and don’t use manipulative tactics.
In addition to regulations, I think it’s important to educate children about advertising. Schools could teach media literacy, helping children understand how ads work and how to think critically about the messages they see. Parents also play a crucial role in guiding their children and explaining the purpose of advertisements.
In conclusion, while I agree that some action needs to be taken regarding advertisements targeting children, I don’t believe a complete ban is necessary. A combination of stricter regulations and better education about media literacy would be a more balanced approach to protecting children while also preparing them for the real world.
(Word count: 345)
Key Points to Remember When Writing
Clear Position: Ensure your stance on the issue is clearly stated in the introduction and consistently maintained throughout the essay.
Balanced Argument: Even if you agree or disagree, acknowledge the opposing viewpoint to demonstrate a nuanced understanding of the topic.
Specific Examples: Use concrete examples to support your arguments. For instance, mention specific types of advertisements or their effects on children.
Cohesion and Coherence: Use appropriate linking words and phrases to connect your ideas smoothly. Ensure each paragraph focuses on a single main idea.
Vocabulary and Grammar: For higher band scores, use a wide range of vocabulary and complex grammatical structures accurately. For Band 6-7, aim for a good mix of simple and complex sentences with generally accurate grammar.
Vocabulary to Remember
Here are some useful vocabulary items related to this topic:
Target audience (noun) /ˈtɑːrɡɪt ˈɔːdiəns/: The specific group of people that an advertisement is aimed at.
Susceptible (adjective) /səˈseptəbl/: Easily influenced or affected by something.
Media literacy (noun) /ˈmiːdiə ˈlɪtərəsi/: The ability to critically analyze and evaluate media messages.
Manipulative (adjective) /məˈnɪpjələtɪv/: Controlling or influencing someone in a clever or unscrupulous way.
Consumerism (noun) /kənˈsjuːmərɪzəm/: The protection or promotion of the interests of consumers.
Pester power (noun) /ˈpestər ˈpaʊər/: The ability of children to influence their parents’ purchasing decisions through repeated requests.
Regulatory measures (noun phrase) /ˈreɡjələtɔːri ˈmeʒəz/: Official rules or directives made and maintained by an authority.
Ethical considerations (noun phrase) /ˈeθɪkl kənˌsɪdəˈreɪʃnz/: Moral principles that guide behavior or decision-making.
In conclusion, the topic of banning advertisements aimed at children is a complex and relevant issue for IELTS Writing Task 2. By understanding the key aspects of the question, structuring your essay effectively, and using appropriate vocabulary, you can craft a strong response. Remember to practice writing essays on similar topics, such as the regulation of social media advertising or the impact of digital marketing on young adults. Feel free to share your practice essays in the comments section for feedback and discussion!