The topic of banning advertisements targeting children has become increasingly prevalent in IELTS Writing Task 2 exams. This issue touches on important aspects of marketing ethics, child development, and consumer protection. Based on recent trends, there’s a high probability that questions related to this subject will continue to appear in future IELTS exams.
Let’s examine a relevant question that has appeared in past IELTS exams:
Some people think that advertisements targeting children should be banned. To what extent do you agree or disagree with this opinion?
Analyzing the Question
This question asks for your opinion on whether advertisements aimed at children should be prohibited. Key points to consider:
- The main focus is on advertisements specifically targeting children.
- You need to state your level of agreement or disagreement.
- You should provide reasons and examples to support your stance.
Now, let’s look at sample essays for different band scores, starting with a Band 8 essay.
Band 8 Sample Essay
In today’s consumer-driven society, the debate over banning advertisements targeting children has gained significant traction. While some argue that such a ban is necessary to protect young minds, I believe that a complete prohibition would be an overreaction. Instead, I propose that strict regulations and educational measures would be more effective in addressing the concerns associated with child-directed advertising.
Firstly, it is crucial to acknowledge that children are indeed more susceptible to the persuasive techniques employed in advertisements. Their developing cognitive abilities make it challenging for them to distinguish between entertainment and commercial intent. However, rather than imposing a blanket ban, implementing stringent regulations on the content and frequency of child-targeted advertisements would be a more balanced approach. For instance, prohibiting the use of cartoon characters to promote unhealthy foods or limiting the airtime for toy commercials during children’s programming could significantly reduce the negative impact of such advertising.
Moreover, banning advertisements aimed at children could have unintended consequences on the economy and media landscape. Many children’s television programs and educational content are funded through advertising revenue. A complete ban could lead to a reduction in the quality and quantity of child-oriented programming, potentially depriving children of valuable educational resources. Instead, encouraging the production of responsible advertisements that promote positive values and healthy choices could create a win-win situation for both businesses and young consumers.
Furthermore, rather than shielding children entirely from advertisements, we should focus on equipping them with the critical thinking skills necessary to navigate the commercial world. Incorporating media literacy programs in schools can teach children how to analyze and evaluate advertising messages critically. This approach not only prepares them for the realities of the consumer-driven world but also empowers them to make informed decisions as they grow older.
In conclusion, while the concerns regarding child-targeted advertising are valid, a complete ban is not the most effective solution. By implementing strict regulations, promoting responsible advertising practices, and fostering media literacy, we can strike a balance between protecting children and preparing them for the commercial realities of adult life. This nuanced approach addresses the root of the problem while avoiding the potential drawbacks of an outright ban.
(Word count: 345)
Explanation of Band 8 Score
This essay demonstrates the characteristics of a Band 8 response:
- Task Achievement: The essay fully addresses all parts of the task, presenting a clear position with a nuanced approach.
- Coherence and Cohesion: Ideas are logically organized with clear progression throughout the essay. Paragraphs are well-linked with a range of cohesive devices.
- Lexical Resource: A wide range of vocabulary is used accurately and appropriately, with some less common words and idiomatic expressions.
- Grammatical Range and Accuracy: A wide range of structures is used flexibly and accurately, with only rare minor errors.
Band 7 Sample Essay
The question of whether advertisements targeting children should be prohibited is a contentious issue in today’s society. While I understand the concerns behind such a proposal, I partially agree that some restrictions are necessary, but a complete ban may be too extreme.
On one hand, there are valid reasons to limit advertising aimed at children. Young minds are impressionable and may not have the critical thinking skills to distinguish between entertainment and marketing. For example, commercials featuring popular cartoon characters promoting sugary cereals can lead to unhealthy eating habits in children. Moreover, constant exposure to toy advertisements can create unrealistic expectations and put financial pressure on parents. These concerns justify some form of regulation to protect children from exploitation.
However, a total ban on child-targeted advertising could have negative consequences. Many educational programs and children’s channels rely on advertising revenue to produce quality content. If this source of funding is eliminated, it could lead to a decrease in the availability of child-friendly programming. Additionally, advertisements can sometimes serve an informative purpose, introducing children to new products or technologies that may be beneficial for their development.
Instead of a complete ban, a more balanced approach would be to implement stricter regulations on the content and frequency of advertisements targeting children. For instance, limiting the number of commercials during children’s TV shows or prohibiting the use of celebrity endorsements for products aimed at young audiences could help mitigate the negative impacts. Furthermore, promoting media literacy in schools can equip children with the skills to critically evaluate advertising messages.
In conclusion, while some restrictions on child-targeted advertising are necessary to protect young consumers, a complete ban may be too extreme. A combination of regulated advertising and enhanced media education for children would be a more effective solution to address the concerns associated with marketing to young audiences.
(Word count: 298)
Explanation of Band 7 Score
This essay demonstrates the characteristics of a Band 7 response:
- Task Achievement: The essay addresses all parts of the task, presenting a clear position with some supporting ideas.
- Coherence and Cohesion: Ideas are logically organized, and paragraphs are generally well-linked, though not as seamlessly as in the Band 8 essay.
- Lexical Resource: A sufficient range of vocabulary is used with generally good control, though there may be occasional errors in word choice or collocation.
- Grammatical Range and Accuracy: A variety of complex structures is used with good control, though there may be a few errors that do not impede communication.
Children watching TV with advertisements
Band 6 Sample Essay
In recent years, there has been a debate about whether advertisements for children should be banned. Some people think it’s a good idea, but I partly agree with this opinion because there are both advantages and disadvantages to consider.
One reason to ban ads for kids is that children are easily influenced. They might not understand that advertisements are trying to sell them things. For example, if they see a commercial for a new toy, they might think they need it even if they don’t. This can make children want more things and put pressure on their parents to buy them. Also, some ads for unhealthy food can lead to bad eating habits in children.
However, banning all ads for children might not be the best solution. Many TV shows and websites for kids are paid for by advertising. If we stop all ads, these programs might not have enough money to keep running. This could mean less educational content for children. Also, some advertisements can be helpful. They can teach children about new products that might be good for them, like educational toys or healthy snacks.
I think a better idea is to have stricter rules for ads aimed at children. For instance, we could limit how many ads can be shown during kids’ TV shows. We could also make rules about what kind of products can be advertised to children. Maybe we should not allow ads for junk food or very expensive toys. Another good idea is to teach children in school about how ads work. This way, they can learn to think critically about what they see on TV or online.
In conclusion, while there are good reasons to be concerned about advertisements for children, I don’t think banning them completely is the answer. Instead, we should have better rules and teach children how to understand ads. This way, we can protect kids while still keeping the good things that come from some advertisements.
(Word count: 309)
Explanation of Band 6 Score
This essay demonstrates the characteristics of a Band 6 response:
- Task Achievement: The essay addresses the task, presenting a position with some supporting ideas, though the argument may not be fully developed.
- Coherence and Cohesion: There is a clear overall progression, but some paragraphs may not be fully coherent or well-linked.
- Lexical Resource: An adequate range of vocabulary is used for the task, though there may be some inaccuracies in word choice and collocation.
- Grammatical Range and Accuracy: A mix of simple and complex sentence forms is used, but errors may occur when attempting more complex structures.
Key Vocabulary to Remember
Susceptible (adjective) /səˈseptəbl/: Easily influenced or harmed by something.
Stringent (adjective) /ˈstrɪndʒənt/: Strict, precise, and exacting.
Nuanced (adjective) /ˈnjuːɑːnst/: Characterized by subtle shades of meaning or expression.
Cognitive (adjective) /ˈkɒɡnətɪv/: Related to the mental process of acquiring knowledge and understanding.
Prohibition (noun) /ˌprəʊɪˈbɪʃn/: The action of forbidding something, especially by law.
Persuasive (adjective) /pəˈsweɪsɪv/: Able to convince someone to do or believe something.
Impressionable (adjective) /ɪmˈpreʃənəbl/: Easily influenced or affected by others.
Exploitation (noun) /ˌeksplɔɪˈteɪʃn/: The action of treating someone unfairly in order to benefit from their work.
Endorsement (noun) /ɪnˈdɔːsmənt/: The action of publicly supporting or recommending a product or person.
Media literacy (noun) /ˈmiːdiə ˈlɪtərəsi/: The ability to access, analyze, evaluate, and create media in various forms.
Conclusion
The topic of banning advertisements aimed at children is likely to remain relevant in future IELTS Writing Task 2 exams. To prepare, consider practicing with similar questions such as:
- Should there be stricter regulations on food advertising targeting children?
- Do you think children’s exposure to advertisements has more positive or negative effects?
- How can parents and educators help children understand and critically evaluate advertisements?
Remember, the key to success in IELTS Writing Task 2 is to fully address the question, provide well-developed arguments, and use a range of vocabulary and grammatical structures accurately. Practice writing essays on this topic and share them in the comments section below for feedback and discussion. This active engagement will help you improve your writing skills and prepare effectively for the IELTS exam.