The topic of banning advertising targeted at children is a recurring theme in IELTS Writing Task 2 essays. Based on past exam trends and the ongoing debate surrounding this issue, it’s likely to remain a popular subject for future tests. Let’s examine a real IELTS question on this topic and explore sample essays across different band scores.
Some people think that advertisements targeting children should be banned. To what extent do you agree or disagree with this opinion?
Analyzing the Question
This question asks for your opinion on banning advertisements aimed at children. Key points to consider:
- The scope of the ban (all ads or specific types)
- The definition of “children” (age range)
- Potential impacts on businesses, parents, and children
- Alternatives to an outright ban
Sample Essay 1: Band 8-9
Children, with their impressionable minds and limited understanding of commercial intent, are often seen as vulnerable targets for advertisers. While some argue that banning advertisements directed at young audiences is necessary to protect their well-being, I believe that a more nuanced approach is required to address this complex issue.
Undoubtedly, there are valid concerns about the negative impacts of advertising on children. Excessive exposure to commercials can lead to materialistic attitudes, poor self-image, and unhealthy eating habits. For instance, ads promoting sugary snacks or the latest toys can create unrealistic expectations and put pressure on parents to make unnecessary purchases. Moreover, children may struggle to distinguish between entertainment and advertising, making them particularly susceptible to manipulative marketing tactics.
However, a blanket ban on all child-targeted advertisements may be an overly simplistic solution. Advertising can serve educational purposes and raise awareness about important products or services, such as health initiatives or educational resources. A more effective approach would be to implement stricter regulations and guidelines for advertisers targeting children. This could include limitations on advertising during children’s programming, clear labeling of sponsored content, and restrictions on the types of products that can be advertised to young audiences.
Furthermore, media literacy education should be prioritized to equip children with the critical thinking skills necessary to navigate the commercial landscape. By teaching children how to analyze and evaluate advertisements, we can empower them to make informed decisions and become more discerning consumers as they grow older.
In conclusion, while the concerns about advertising to children are valid, a complete ban may not be the most effective solution. A combination of targeted regulations, improved media literacy education, and parental guidance can create a more balanced approach that protects children while still allowing for the potential benefits of responsible advertising.
(Word count: 298)
Essay Analysis
This essay demonstrates excellence in several key areas:
-
Task Response: The essay directly addresses the question, presenting a nuanced view that acknowledges both sides of the argument.
-
Coherence and Cohesion: Ideas flow logically, with clear paragraphing and effective use of linking words.
-
Lexical Resource: A wide range of vocabulary is used accurately and appropriately (e.g., “impressionable minds,” “commercial intent,” “materialistic attitudes”).
-
Grammatical Range and Accuracy: Complex sentence structures are used effectively, with minimal errors.
-
Development of Ideas: Each point is well-developed with explanations and examples.
This essay would likely score in the Band 8-9 range due to its sophisticated argument, precise language use, and well-structured response.
Sample Essay 2: Band 6-7
Advertisements targeting children have become a controversial topic in recent years. Some people believe that these ads should be completely banned, but I partially agree with this opinion.
There are several reasons why banning ads for children might be a good idea. Firstly, children are easily influenced and may not understand the real purpose of advertisements. They might pressure their parents to buy things they don’t really need, causing family conflicts. Additionally, some ads promote unhealthy foods or expensive toys, which can lead to poor health or financial problems for families.
However, banning all advertisements for children could have some negative consequences. Many educational programs and products are advertised to children and parents, which can be helpful for learning. Also, some ads teach children about important topics like safety or hygiene. A complete ban might prevent these useful messages from reaching their target audience.
Instead of a total ban, I think it would be better to have stricter rules for advertisements aimed at children. For example, there could be limits on the types of products that can be advertised during children’s TV shows. Advertisers should also be required to present information clearly and honestly, without using tricks to manipulate children.
In conclusion, while there are valid concerns about advertising to children, a complete ban may not be the best solution. Stricter regulations and more responsible advertising practices could help protect children while still allowing for some beneficial advertisements.
(Word count: 250)
Essay Analysis
This essay demonstrates good writing skills but falls short of the highest band scores:
-
Task Response: The essay addresses the main points of the question, but the argument could be more fully developed.
-
Coherence and Cohesion: The essay is generally well-organized, but some transitions between ideas could be smoother.
-
Lexical Resource: A good range of vocabulary is used, but there’s room for more sophisticated and precise language.
-
Grammatical Range and Accuracy: The essay uses a mix of simple and complex sentences, with only minor errors.
-
Development of Ideas: Ideas are presented clearly, but some points could benefit from more detailed explanation or examples.
This essay would likely score in the Band 6-7 range. It’s a solid response but lacks the depth and sophistication of a higher band score essay.
Key Vocabulary
- Impressionable (adjective) /ɪmˈpreʃənəbəl/ – easily influenced or affected by others
- Materialistic (adjective) /məˌtɪriəˈlɪstɪk/ – excessively concerned with material possessions
- Susceptible (adjective) /səˈseptəbəl/ – likely or liable to be influenced or harmed by a particular thing
- Discerning (adjective) /dɪˈsɜːrnɪŋ/ – having or showing good judgment
- Nuanced (adjective) /ˈnjuːɑːnst/ – characterized by subtle shades of meaning or expression
- Manipulative (adjective) /məˈnɪpjələtɪv/ – exercising unscrupulous control or influence over a person or situation
- Blanket ban (noun phrase) /ˈblæŋkɪt bæn/ – a complete prohibition or restriction
- Media literacy (noun phrase) /ˈmiːdiə ˈlɪtərəsi/ – the ability to access, analyze, evaluate, and create media in various forms
Conclusion
The topic of banning child-targeted advertising is likely to remain relevant in IELTS Writing Task 2. To prepare, consider practicing with similar prompts such as:
- Should there be age restrictions on social media advertising?
- Is it ethical for companies to use cartoon characters to promote products to children?
- How can parents protect their children from excessive advertising in the digital age?
Remember, the key to success in IELTS Writing Task 2 is to present a clear, well-structured argument supported by relevant examples. Practice writing essays on this topic and share them in the comments section below for feedback and discussion. This active engagement will help you refine your writing skills and prepare effectively for the IELTS exam.