Fast food advertising has been a frequently debated topic in IELTS Writing Task 2, appearing approximately 3-4 times annually in various forms. The question of banning fast food advertisements globally particularly emerged in 2019 and 2022 test dates, suggesting its continued relevance for future examinations.
The impact of fast food advertising on modern society and public health
Analysis of the Task
Some people believe that fast food advertising should be banned worldwide to reduce obesity and other health problems. To what extent do you agree or disagree with this view?
This question requires candidates to:
- Express their position on fast food advertising bans
- Provide supporting arguments and examples
- Consider health implications and advertising impacts
- Structure a coherent response with clear reasoning
Band 8-9 Sample Essay
The proposal to implement a global ban on fast food advertising has gained traction as a potential solution to combat rising obesity rates. While I partially agree that such advertisements can influence unhealthy eating habits, I believe a complete ban would be both impractical and unnecessarily restrictive.
Proponents of advertising bans argue that fast food marketing significantly contributes to poor dietary choices. Aggressive marketing campaigns, particularly those targeting children through colorful characters and toys, can create strong psychological associations with unhealthy food choices. Moreover, the ubiquitous presence of these advertisements across various media platforms makes it challenging for parents to promote healthier eating habits among their children.
However, banning fast food advertising entirely would be problematic for several reasons. Firstly, such a ban would infringe upon commercial free speech and potentially create dangerous precedents for advertising restrictions in other industries. Additionally, fast food companies provide employment to millions globally, and severe advertising restrictions could lead to job losses and economic repercussions. Instead of a complete ban, a more balanced approach would be more effective.
I believe the solution lies in stricter regulation rather than outright prohibition. Governments should implement comprehensive guidelines that limit advertising during children’s programming, require clear nutritional information in advertisements, and mandate health warnings similar to those on tobacco products. This approach, combined with educational initiatives about healthy eating, would empower consumers to make informed choices while preserving business rights.
Band 6-7 Sample Essay
Fast food advertising is a big concern in many countries because it may cause health problems. I partly agree that these advertisements should be banned, but I think there are other solutions too.
On one side, fast food adverts can make people eat more unhealthy food. When people see these advertisements everywhere, especially on TV and social media, they might want to buy more fast food. Children are particularly affected because they don’t understand the health risks. Also, these adverts often make unhealthy food look very appealing.
However, completely banning these advertisements might not be the best solution. Fast food restaurants are legal businesses and they have the right to promote their products. Many people also enjoy fast food as an occasional treat, and it’s not fair to stop all advertising. Instead, we should focus on better education about healthy eating.
I think the better way is to have stricter rules about fast food advertising. For example, companies should show calorie information in their adverts and not target children. Schools should also teach students about healthy food choices. This way, people can make better decisions about what they eat.
Key Vocabulary
- ubiquitous (adj) /juːˈbɪkwɪtəs/ – present everywhere
- precedent (n) /ˈpresɪdənt/ – an example or rule to follow
- comprehensive (adj) /ˌkɒmprɪˈhensɪv/ – complete; including everything
- mandate (v) /mænˈdeɪt/ – to officially require something
- repercussion (n) /ˌriːpəˈkʌʃn/ – an indirect effect of an action
- infringe (v) /ɪnˈfrɪndʒ/ – to break a law or rule
- empower (v) /ɪmˈpaʊə(r)/ – to give someone the authority or power to do something
Conclusion
The topic of fast food advertising restrictions remains relevant for IELTS candidates. Similar questions might address:
- Regulation of junk food marketing to children
- Impact of food advertising on public health
- Government role in controlling food industry promotion
Practice writing your own essay on this topic and share it in the comments for feedback and discussion. Focus on clear structure, relevant examples, and appropriate vocabulary use to improve your writing skills.
