The topic of banning alcohol advertisements has been a recurring theme in IELTS Writing Task 2 examinations. Based on past trends and current societal concerns, it’s highly likely that this subject will continue to appear in future tests. This essay will explore a common question related to alcohol advertising bans and provide sample essays for different band scores.

Some people think that there should be a complete ban on alcohol advertisements. To what extent do you agree or disagree?

Analyzing the Question

This question asks for your opinion on a complete ban on alcohol advertisements. The key points to consider are:

1. The proposal is for a “complete ban,” not just restrictions.
2. You need to state your level of agreement or disagreement.
3. You should provide reasons and examples to support your stance.

Sample Essay 1 (Band 8-9)

In recent years, there has been growing concern about the negative impacts of alcohol consumption, leading some to advocate for a total ban on alcohol advertisements. While I acknowledge the potential benefits of such a measure, I largely disagree with this extreme approach and believe that more moderate regulations would be more effective.

Admittedly, a complete ban on alcohol advertisements could have some positive outcomes. Primarily, it would reduce exposure to alcohol-related marketing, especially for young and impressionable individuals. This decreased visibility might lead to a reduction in alcohol consumption and its associated health and social problems. Additionally, removing alcohol ads from public spaces and media could create a more family-friendly environment and potentially decrease the glamorization of drinking in society.

However, I believe that a total ban is an overly drastic measure that could have unintended consequences. Firstly, it infringes on the freedom of expression for businesses and potentially limits consumer choice. A more balanced approach would be to implement stricter regulations on the content and placement of alcohol ads, such as prohibiting them near schools or during prime-time television hours. This would allow for responsible advertising while still protecting vulnerable populations.

Furthermore, a complete ban might drive alcohol marketing underground or into less regulated channels, such as social media influencers or product placement in movies and TV shows. This could make it more difficult to monitor and control the messaging around alcohol. Instead, governments could focus on educational campaigns about responsible drinking and require alcohol advertisements to include prominent health warnings, similar to those on cigarette packages.

In conclusion, while the intention behind a total ban on alcohol advertisements is understandable, I believe it is too extreme a measure. A more effective approach would involve stricter regulations, increased education, and a focus on promoting responsible consumption. This balanced strategy would address concerns about alcohol-related harm without resorting to outright censorship.

(298 words)

Alcohol advertising regulations sample essay

Sample Essay 2 (Band 6-7)

The idea of completely banning alcohol advertisements is a topic of debate. While some people support this idea, I partially agree with it because I think there are both advantages and disadvantages to consider.

On one hand, banning alcohol ads could have some positive effects. First, it might reduce the number of people, especially young people, who start drinking. When we see fewer ads for alcohol, we might not think about it as much. This could lead to less drinking overall, which is good for public health. Also, without alcohol ads everywhere, our cities and media might look cleaner and more family-friendly.

However, there are also some problems with a total ban. It might not be fair to alcohol companies who have the right to advertise their products. Also, people should have the freedom to make their own choices about drinking, and ads can provide information about different products. A complete ban might make people more curious about alcohol, which could have the opposite effect of what was intended.

I think a better solution would be to have stricter rules for alcohol advertising instead of a total ban. For example, we could limit where and when alcohol ads can be shown, like not allowing them near schools or during TV shows that children watch. We could also make sure that ads include clear warnings about the dangers of drinking too much.

In conclusion, while banning alcohol advertisements might have some benefits, I believe it’s too extreme. A more balanced approach with better regulations and education about responsible drinking would be more effective. This way, we can address the concerns about alcohol without completely eliminating all advertising.

(268 words)

Sample Essay 3 (Band 5-6)

Nowadays, some people think we should ban all alcohol advertisements. I partly agree with this idea because it has both good and bad points.

Banning alcohol ads could be good because:

• It might stop young people from wanting to drink
• There would be less pressure to drink alcohol
• Streets and TV would look nicer without alcohol ads

But banning all ads also has problems:

• It’s not fair to alcohol companies
• People should be able to choose for themselves
• We might lose money from advertising

I think instead of banning all ads, we should make better rules. For example, we can:

• Not allow alcohol ads near schools
• Make ads show warnings about drinking too much
• Teach people about drinking safely

In conclusion, I don’t fully agree with banning all alcohol advertisements. I think making better rules and teaching people about safe drinking is a better idea. This way, we can help people but still let companies advertise.

(148 words)

Explanation of Band Scores

Band 8-9 Essay:

• Task Response: Fully addresses all parts of the task with a clear position and well-developed ideas.
• Coherence and Cohesion: Logically organized with clear progression and effective use of cohesive devices.
• Lexical Resource: Wide range of vocabulary used accurately and appropriately.
• Grammatical Range and Accuracy: Wide range of structures with flexibility and accuracy.

Band 6-7 Essay:

• Task Response: Addresses all parts of the task, though some aspects are more fully covered than others.
• Coherence and Cohesion: Information and ideas are generally well organized with some use of cohesive devices.
• Lexical Resource: Sufficient vocabulary to discuss the topic, with some attempt at less common words.
• Grammatical Range and Accuracy: Mix of simple and complex sentences with some errors that do not impede communication.

Band 5-6 Essay:

• Task Response: Addresses the task but may be repetitive or lack focus in parts.
• Coherence and Cohesion: Basic organization is apparent, but not always logical.
• Lexical Resource: Limited vocabulary but adequate for basic communication on the topic.
• Grammatical Range and Accuracy: Attempts complex sentences but with frequent errors; meaning is generally clear.

Key Vocabulary

1. advocate (verb) /ˈædvəkeɪt/ – to publicly support or recommend a particular cause or policy
2. impressionable (adjective) /ɪmˈpreʃənəbl/ – easily influenced or affected by others
3. glamorization (noun) /ˌglæməraɪˈzeɪʃən/ – the act of making something seem more attractive or exciting than it really is
4. drastic (adjective) /ˈdræstɪk/ – likely to have a strong or far-reaching effect; extreme
5. infringe (verb) /ɪnˈfrɪndʒ/ – to limit or undermine something
6. underground (adjective) /ˌʌndərˈɡraʊnd/ – secret or hidden, especially from official view
7. censorship (noun) /ˈsensərʃɪp/ – the suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security
8. responsible (adjective) /rɪˈspɑːnsəbl/ – having an obligation to do something as part of one’s job or role
9. regulation (noun) /ˌreɡjuˈleɪʃn/ – a rule or directive made and maintained by an authority
10. consumption (noun) /kənˈsʌmpʃən/ – the action of using up a resource

Alcohol advertising ban debate

Conclusion

The topic of banning alcohol advertisements is likely to remain relevant in IELTS Writing Task 2 exams. To prepare, consider practicing with similar questions such as:

• Should there be restrictions on alcohol advertising in sports events?
• Do you think banning alcohol advertisements would significantly reduce alcohol consumption?
• What are the potential economic impacts of a complete ban on alcohol advertising?

Remember to analyze the question carefully, plan your response, and use a range of vocabulary and sentence structures appropriate to your target band score. Feel free to share your practice essays in the comments section for feedback and discussion with fellow IELTS candidates.