Corporate social responsibility (CSR) and its relationship with brand reputation has become an increasingly common topic in IELTS Writing Task 2 examinations. Based on analysis of past papers and current trends, this theme appears approximately 2-3 times annually, particularly in questions about business ethics, corporate behavior, and societal impact. Let’s explore The impact of corporate social responsibility on brand reputation through sample essays at different band scores.
The relationship between corporate social responsibility and brand reputation in IELTS Writing
Task Analysis
Some people believe that companies should focus solely on generating profits, while others argue they have a responsibility to benefit society. Discuss both views and give your opinion.
This question requires candidates to:
- Examine two contrasting viewpoints about corporate priorities
- Consider should companies prioritize profit over social responsibility
- Present a balanced discussion
- Provide a clear personal stance
Band 8 Sample Essay
In today’s business landscape, there is ongoing debate about whether corporations should prioritize profitability or social responsibility. While some advocate for a purely profit-driven approach, I believe companies must balance financial success with societal benefits.
Those who support profit maximization argue that businesses’ primary purpose is to generate returns for shareholders. They contend that profitable companies naturally benefit society through job creation, tax contributions, and economic growth. Furthermore, without strong profits, companies cannot sustain operations or invest in innovation, ultimately limiting their ability to serve communities.
However, examining the importance of social responsibility in business, there are compelling reasons why companies should look beyond mere profits. Firstly, corporations utilize societal resources and infrastructure, creating an obligation to give back to communities. Additionally, socially responsible practices often enhance brand reputation, customer loyalty, and employee satisfaction, contributing to long-term success. Companies like Patagonia have demonstrated that prioritizing environmental and social initiatives can create both positive impact and sustainable profits.
In my view, the most effective approach is integrating profit generation with social responsibility. Modern consumers increasingly support businesses that demonstrate ethical practices and community engagement. Companies that how to promote social responsibility in business through sustainable operations, fair labor practices, and community investment often achieve stronger market positions and financial performance.
