Digital platforms and small businesses have become increasingly common topics in IELTS Writing Task 2, appearing in various forms over the past few years. Based on analysis of recent exam patterns, questions about digital transformation and its economic impact are likely to continue featuring prominently.
The role of social media in promoting small businesses has become particularly relevant as more businesses embrace digital solutions.
Let’s examine a recent IELTS Task 2 question:
Some people believe that digital platforms have revolutionized how small businesses operate and grow. Others argue that these platforms create unfair competition and dependency. Discuss both views and give your opinion.
Analysis of the Question
This question requires:
- Discussion of both positive and negative aspects
- A clear personal stance
- Examples to support arguments
- Balanced analysis of competing views
Digital platforms transforming small business operations and growth
Sample Essay 1 (Band 8-9)
Digital transformation has fundamentally altered the business landscape, particularly for small enterprises. While some celebrate this revolution, others express concerns about its implications. This essay will examine both perspectives before presenting my viewpoint.
Proponents argue that digital platforms have democratized business opportunities. Small companies can now reach global markets through e-commerce platforms, social media marketing, and digital payment systems, dramatically reducing traditional entry barriers. For instance, a local artisan in rural India can showcase products worldwide through platforms like Etsy, competing with established brands. Furthermore, these platforms provide sophisticated analytics and customer insights previously available only to large corporations.
However, critics raise valid concerns about the drawbacks of digital dependency. Many small businesses find themselves at the mercy of platform algorithms and policies, which can change unexpectedly and devastate their operations. Additionally, the intense competition on these platforms often leads to unsustainable price wars and reduced profit margins. Some businesses also struggle with high commission fees and technical challenges that can overwhelm their resources.
In my opinion, while digital platforms present certain challenges, their benefits substantially outweigh the drawbacks. How peer-to-peer platforms democratize loans demonstrates how digital innovation can create more inclusive business environments. The key lies in developing strategic approaches to platform usage while maintaining operational independence.
Sample Essay 2 (Band 6-7)
Digital platforms have changed how small businesses work today. Some people think these changes are good, while others see problems. I will discuss both sides in this essay.
On the positive side, digital platforms help small businesses in many ways. They make it easier to find customers online and sell products to people everywhere. Small shops can use social media to advertise their products and communicate with customers. They can also use delivery apps to reach more people.
However, there are some problems too. Many small businesses have to pay high fees to use these platforms. Sometimes they depend too much on platforms like Facebook or Amazon. When these platforms change their rules, businesses can lose money. There is also a lot of competition online, which makes it hard to make profit.
I think digital platforms are mostly good for small businesses, but they need to be careful. How to promote digital literacy in rural areas shows that proper training can help businesses use these platforms better. Small businesses should learn how to use different platforms and not rely on just one.
Key Vocabulary to Remember:
- Democratize (v) /dɪˈmɒkrətaɪz/ – make something accessible to everyone
- Entry barriers (n) /ˈentri ˈbæriəz/ – obstacles preventing new businesses from entering a market
- Algorithms (n) /ˈælɡərɪðəmz/ – sets of rules followed by computers
- Unsustainable (adj) /ˌʌnsəˈsteɪnəbl/ – not able to continue at the same level
- Operational independence (n) /ˌɒpəˈreɪʃənl ˌɪndɪˈpendəns/ – ability to function without relying on others
Conclusion
The impact of digital platforms on small businesses remains a relevant topic for IELTS Writing Task 2. Practice writing about related themes such as:
- Digital marketing strategies for small businesses
- Traditional vs. online business models
- Economic implications of e-commerce platforms
Share your practice essays in the comments section for feedback and improvement suggestions.
